Shopify storefronts your own team can actually run
Custom Shopify builds for Indian D2C and retail brands. We build the storefront so that collections, campaign banners and seasonal sales are things your team changes on a Friday afternoon.
Get a Shopify build estimate
Tell us where you are and we'll come back within one working day — with a scope and a number, not a brochure.
- Custom themes, not a reskinned template
- Built to carry a deep catalogue without feeling crowded
- Handover includes the repo, the hosting and every account
Fronk Royale — a luxury footwear storefront on Shopify
A Shopify storefront for a premium men's leather footwear label, built to carry fourteen collections and run seasonal campaigns without developer involvement.
The Raksha Bandhan sale — banners, pricing, offers — is changed by Fronk Royale's team, with no developer involved.
"CubeGraph built us a Shopify store that carries fourteen collections without ever feeling crowded, and made the campaign banners and seasonal sales something our own team can run without waiting on a developer."
How we work, before you ask
The people who scope it are the people who build it
Senior team, no handoff between sales and delivery. You are not pitched by one team and then delivered by another.
You own everything from day one
Code, hosting, domains and third-party accounts are in your name from day one. No proprietary lock-in, and no holding a client's site hostage.
Fixed price when the scope is settled
Fixed price where the requirements are genuinely settled, time and materials where they aren't. We'd rather quote a range and explain what moves it than quote a precise number we know will change.
We run our own commerce platform
Retail Commerce OS is our own commerce operating system for Indian retail and D2C brands, live in production at retailcommerceos.com. We are not only recommending this stack, we operate one.
When Shopify is the wrong answer
The deciding question is not catalogue size or traffic. It is operational:
Which parts of this site need to change, who needs to change them, and how often?
“Our marketing team wants to launch a sale on Friday, add twelve products next week, and swap the homepage banner for Diwali.”
Shopify exists precisely so those actions do not require a developer.
“The product data has relationships our catalogue can't express, and pricing depends on quantity and buyer.”
A storefront platform models that badly. You will spend more fighting it than building it.
A B2B catalogue site, built from scratch for a Delhi bag manufacturer, for exactly this reason. Nobody adds a jute conference bag to a cart — a buyer sourcing 500 branded bags needs to find the exact specification and send an enquiry with quantity, branding and a deadline attached. Forcing that into a storefront platform means fighting the platform's central assumption on every page.
If that sounds like your business, Shopify is probably not what you need, and a Shopify agency is not who you should be calling. Say so in the form and we will tell you plainly — including when the answer is that you don't need us.
Tell us where you are
A scope and a number within one working day. If Shopify is the wrong fit, we'll say so.