We build and run Retail Commerce OS — our own commerce platform, in production. Meet Retail Commerce OSSee what it does
We build and run the systems businesses sell through and operate on — storefronts, ERP, SAP, and the marketing that feeds them. Below is what each practice actually involves, and who it's the wrong fit for.
Most of the work that reaches us arrives as a solution rather than a problem — "we need a new website", "we need to move to SAP". The first thing we do is translate it back into the constraint underneath. Sometimes that confirms the original plan. Frequently it doesn't: a B2B manufacturer who asked us for an ecommerce store turned out to need a structured product catalogue and an enquiry funnel, because their buyers negotiate rather than checkout. Building the store would have been faster to quote and worse for the client.
That means our first deliverable on almost every engagement is a written scope that says what we're building, what we're explicitly not building, and which assumptions would change the estimate. It's unglamorous and it is the single biggest reason projects overrun when it's skipped.
Storefronts and web applications — Shopify builds and custom themes, B2B catalogue sites, and React/Next.js applications where an off-the-shelf platform would fight the requirement. This is where most engagements start, and it's the practice with the clearest cost/benefit conversation: a template is often the right answer, and we'll say so.
For businesses that have outgrown spreadsheets and a patchwork of apps. The technical work is rarely the hard part; reconciling how three departments each believe inventory is counted is. We scope ERP engagements around that reconciliation first, because an ERP that encodes a disagreement will be abandoned within a year.
Implementation, integration and migration work, including S/4HANA planning. SAP ECC mainstream maintenance ends in 2027, which is a real and dated deadline rather than a manufactured urgency — mid-market Indian firms still on ECC have a finite window to plan a migration instead of executing one under pressure.
SEO, performance marketing and the analytics to tell whether either worked. We don't guarantee rankings, we don't buy links, and we'll tell you when your problem is the product page rather than the campaign pointed at it.
Retail Commerce OS is ours — a back-office operating system for Indian retail and D2C brands, built on the same practices listed above and running in production. It matters here for one reason: we operate software long-term, not only hand it off. Decisions that look clever in a handover and cost you for three years afterwards are ones we've had to live with ourselves.
Every project we've delivered is written up in the case studies, including the constraints and the trade-offs, and the reasoning behind the recurring decisions is on the blog.
We're a small senior team. If you need forty developers on site next month, or a vendor who will accept a scope without questioning it, we're the wrong choice and saying so now costs both of us less than finding out in month three. We also don't take on work where the only success criterion is a ranking guarantee, because that isn't a thing anyone can honestly sell.
Yes. We're based in Gurgaon and work with clients across time zones. Most delivery happens asynchronously with a fixed weekly call; we'll overlap with your working hours for reviews and launches.
Anything from a single storefront build to a multi-month ERP or SAP engagement. We're a small senior team, so we take fewer projects at once and put experienced people on them rather than staffing a large bench.
Often, yes — several of our engagements began that way. We'll audit the existing codebase first and tell you honestly whether continuing it or rebuilding is the better economic call, including when the answer is that you don't need us.
Fixed scope, fixed price where the requirements are genuinely settled; time and materials where they aren't. We'd rather quote a range and explain what moves it than quote a precise number we know will change.
The people you meet in the first call. We don't run a pre-sales team that hands off to a delivery team you haven't spoken to.
No, and nobody honestly can — Google doesn't sell placement and doesn't publish its algorithm. We commit to the work that moves rankings and report on it transparently, including when it isn't working.
Describe what's actually going wrong and we'll tell you what we'd build — including when the answer is that you don't need us.
Drop us a line. Tell us what you're trying to fix and we'll tell you what we'd build — including when the honest answer is that you don't need us yet.