
Shopify or a Custom Build? How to Decide for an Indian D2C Brand
The honest decision framework: who needs to change what, how often, and whether your catalogue actually fits a storefront platform. With two real builds as worked examples.
We build and run Retail Commerce OS — our own commerce platform, in production. Meet Retail Commerce OSSee what it does
Expert insights on technology, digital transformation, and business growth from our team of specialists.
Everything here comes out of work we've actually delivered — Shopify storefronts and custom themes, B2B catalogue systems for manufacturers, ERP and SAP engagements. We write the post when a question comes up often enough in client calls that answering it once properly is cheaper than answering it twenty times badly.
That means the posts are specific rather than comprehensive: what a custom Shopify theme costs and when a template is the better call, how a manufacturer should structure a catalogue online, what actually causes ERP projects to overrun. Where a post is grounded in a particular project, the case study is linked from it, and the service pages explain how we run that kind of engagement.
Drop us a line. Tell us what you're trying to fix and we'll tell you what we'd build — including when the honest answer is that you don't need us yet.
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