We build and run Retail Commerce OS — our own commerce platform, in production. Meet Retail Commerce OSSee what it does
Custom websites, Shopify, WordPress, and scalable web applications.
We build high-performance websites and e-commerce platforms that drive conversions and scale with your business.
Three quite different things get called "web development", and they need different approaches. We build all three, and the first job on any engagement is working out which one you actually need.
Storefronts. Commerce sites where the job is to sell — product catalogue, merchandising, checkout, campaigns. We build these on Shopify when the business wants to run its own promotions without a developer in the loop, and headless when the catalogue or the front-end experience outgrows what a theme can express.
Catalogue and enquiry sites. B2B businesses where nobody adds to cart. A buyer sourcing conference bags or elastic tape needs to find the exact specification and send an enquiry with it already attached. The measure of success is the quality of the enquiry, not the traffic.
Web applications. Dashboards, internal tools, customer portals — React and Next.js applications built around your real data model rather than a template. This is also where our own product work lives: Retail Commerce OS is a commerce operating system we build and run ourselves, which is why the sync, webhook and reconciliation problems in this category are familiar rather than theoretical.
We start by mapping what the site has to do commercially before discussing design or stack. For a storefront that means the catalogue structure and how campaigns will be run; for a B2B site it means the enquiry path and what a good enquiry contains.
Build runs in reviewable increments rather than a single reveal at the end. You see working pages on a staging URL as they are finished, which is when structural feedback is still cheap to act on.
Before launch we check the things that are expensive to retrofit: Core Web Vitals, crawlability, structured data, analytics, and whether your team can actually edit what they will need to edit. After launch, most clients move onto a maintenance retainer covering security patches, dependency updates and small iterative changes.
If you need a simple brochure site as cheaply as possible, a template on a page builder will serve you better than we will, and we will say so. If you have an in-house engineering team and need extra hands rather than a delivery partner, staff augmentation shops are set up for that and we are not.
Route-level code splitting, image optimization, and prerendering as standard, not an afterthought.
Prerendered HTML and structured data so both search engines and AI answer engines can read the page without executing JavaScript.
No proprietary lock-in — standard React/Node stacks your own team (or any future vendor) can pick up.
Retail Commerce OS is our own commerce platform, built and operated in-house — the integration and scaling problems are ones we carry ourselves, not just advise on.
Our own commerce operating system for retail and D2C brands, built end-to-end on this same web development practice — Shopify-native sync, unified dashboard, real-time analytics.
Both — we regularly take over and extend existing React/Next.js codebases, and we scope a rebuild recommendation only when the existing stack genuinely can't support what you need next.
A focused marketing site typically runs 3-6 weeks; a custom web application or e-commerce platform with integrations typically runs 8-16 weeks, depending on scope.
Yes — we offer retainer-based maintenance and support after launch, covering security patches, dependency updates, and small iterative changes.
It comes down to who needs to change what, and how often. Shopify is the right answer when your team wants to run promotions, add products and change merchandising without a developer, and the catalogue fits its model. A custom build earns its cost when the product data, pricing logic or buying journey genuinely doesn't fit a storefront platform — B2B catalogues with enquiry-based selling are the common case. We'll tell you which one your situation is before you commit budget.
Yes, for the parts that should change. Content, products, campaigns, banners and blog posts go into a CMS or the Shopify admin so your team can edit them directly. Structural layout changes still need a developer — that's deliberate, since an editable page builder is what usually degrades a site's performance and consistency over time.
You do. The repository, the hosting, the domain and every third-party account are in your name, and we hand over full access at launch. We do not hold client sites hostage on our own infrastructure or licences.
Often, yes — and it's usually the better first step. Performance work, SEO and crawlability fixes, conversion changes and adding a CMS can all be done on an existing codebase. We only recommend a rebuild when the current stack is genuinely blocking what you need next, and we'll explain specifically what is blocking it.
URL mapping and redirects are planned before the build, not after. Existing ranking URLs are inventoried, matched to their new equivalents, and 301-redirected at launch, with metadata and structured data carried across. Rebuilds lose rankings when this step is skipped, and it is the single most common cause of post-launch traffic drops.
Yes. We work remotely with clients in other time zones and are set up for asynchronous collaboration — written updates, staging URLs you can review on your own schedule, and scheduled calls rather than expecting constant overlap.
Drop us a line. Tell us what you're trying to fix and we'll tell you what we'd build — including when the honest answer is that you don't need us yet.
